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New strategy for satellite operators

You might agree that classic television is losing popularity. YouTube took away a big share of the viewers, along with media services, iptv, etc., especially when it comes to younger and middle age viewers. The higher the technological level, the higher the odds that a customer will pay. And specifically for that target group the old-school television becomes less interesting as a stand-alone service.

Think, what is more important now for the consumer - Internet services such as YouTube, social networks, online cinemas - or classic television? Of course, Internet services. What needs to be done to have an audience for classic television? Make the most convenient device for Internet services with the ability to watch linear television as an additional option. No need to oppose the Internet. It is necessary that each buyer of a media device for Internet services has the option of additional viewing of DVB television.

For the operator, technology R.A.M.F. is by far the most important. But we advise to use S.M.D.Net technology too.

What should a receiver have for the younger generation?

If you want to attract and gain consumers you will need to provide maximum functionality of the device, and offer the ability to view on any equipment (ex. smartphone, tablet, laptop, etc.).

Moreover, the receiver can be used even without connected TV set or a monitor as it will have its own Access Point and software remote control capability. Meaning a new type of customers who might not even have TV but need constant or periodic DVB-content. Streaming function from the receiver is independent from the speed of the internet or the number of connected devices, and has a superior quality of picture.

Special offer for the young generation

The current generation tends to be more rational in terms of consumption. This generation leans toward the rational common consumption of goods. For example, consider flourishing services such as car sharing, carpooling, ride share, etc. You might debate how that is relevant to satellite television domain? In fact, there are many commonalities. Many customers want to pay for exactly how much service they will consume. Offered services such as channel bundles, without alternatives, might go against such consumption rationale.

Here is another big advantage of our solution – since many clients’ receivers will be connected to the internet, you can gather the statistics of used channels. In a matter of weeks or months you will have ideas of customer preferences and can propose to them targeted offerings, such as personalized channel selection, etc. In our view, personalized selection of channels with options for other media services is the best offer for modern paying customers.

What should each receiver be able to do?

For the operator, technology R.A.M.F. is much more important